Barcode Acceptance

Dmart generally insists on GS1-issued barcodes for new suppliers. However, if DMart is strongly interested in your product, they can assign their own internal barcode and still accept your items.

This depends entirely on the buyer/category team and is handled case-by-case. If DMart is part of your plan, please confirm their current requirement before purchasing barcodes.

Many products listed on JioMart and in Reliance stores use reseller barcodes, and several of our customers continue to sell there without problems. You can also find many products with reseller numbers on their online platform JioMart.

For example: Perfora | Waypham | Habbits | Kamadhenu | Wellness Surgical

We did receive an isolated report where one outlet initially asked for GS1 barcodes, but the customer eventually got approval after clarification. Since acceptance can vary by outlet, category, or buyer, we recommend checking with your specific Reliance/JioMart contact before purchasing barcodes if you plan to sell through them.

Amazon India accepts our barcodes for most regular product listings. Thousands of private-label sellers use reseller barcodes with no issues as long as the barcode is unique, the product is new to Amazon’s catalogue, and the category does not require brand-level verification.

For example: Perfora | Curryit | Wilful | Born Good | Habbits

However, if you plan to enroll your brand in Amazon’s Brand Registry Program, Amazon requires GS1 barcodes. Listings created with reseller barcodes may face issues during verification, and Amazon may request a GS1 certificate issued in your brand’s name.

If Brand Registry is your goal, you must purchase GS1 barcodes.

If your product category is eligible, Amazon allows you to apply for a GTIN/Barcode Exemption, which lets you list products without any barcode at all.

This is helpful when: You want Brand Registry benefits but don’t want GS1 cost; your category commonly receives exemptions; or you sell handmade, custom, or private-label items.

Approval depends on the product category and supporting documents.

Shoprite in Africa has some restrictions, and seems to be forcing their suppliers to join GS1. If you plan to sell your products in Shoprite/Checkers/Usave/OK Furniture/House & Home, please talk to them before purchasing barcode numbers – they might force you to join GS1, which is unfortunately very expensive for you and for the retail customer.

(NOTE – if Shoprite aren’t going to accept your goods anyway, it is a waste of money to join GS1 – so find out if Shoprite are keen to stock your goods BEFORE you risk joining GS1)

Costco, Walmart, Home Depot and some EDI systems require suppliers to have GS1 membership.

We get various reports of restrictions by distributors in China, So if you plan on selling in China, talk to your distributors to establish if they have any problems with alternative barcode retailer numbers.

Check with Allegro – there seems to be a new (2024) policy that forces their suppliers to obtain barcodes directly from GS1.

Check with Allegro – there seems to be a new (2024) policy that forces their suppliers to obtain barcodes directly from GS1.

All retail stores in Ireland accept our barcode numbers.

The following retailer(s) require Verification Reports which we can supply:
ASDA

All other stores accept our barcodes without needing verification reports.

The following retailer(s) won’t accept our barcodes (they require barcodes to come directly from GS1):
Costco
Super Retail Group
Foodstuffs – please check with them directly to confirm what their barcode requirements are & whether they will accept our barcodes. There are some products with our barcodes in Foodstuffs stores. Some Foodstuffs regions will also give their own barcodes for products (to help get them in stores). Foodstuffs requires barcode verification reports (which we can provide), however they may have other barcode restrictions too.

The following retailer(s) accept our barcodes, but they also require Verification Reports (which we can supply):
Progressive Enterprises
Bunnings
Placemakers

All other stores in NZ to our knowledge accept our barcodes without the need for verification reports.

The FDA in the Philippines require Pharmaceutical companies to buy barcodes directly from GS1.

Check with Allegro – there seems to be a new (2024) policy that forces their suppliers to obtain barcodes directly from GS1.

Check with Allegro – there seems to be a new (2024) policy that forces their suppliers to obtain barcodes directly from GS1.

All retailers in the UK accept our barcode numbers (to the best of our knowledge).

ASDA require Verification Reports (which we can supply).

Tesco require GLN Numbers (which we can supply).

All other stores in the UK seem to accept our barcodes without requiring either Verification Reports or GLN numbers.

The following retailer(s) won’t accept our barcodes (they require barcodes to come directly from GS1):
Costco
Home Depot
Fred Meyers/Kroger
Macy’s
J.C. Penney’s
Wal-Mart/Sam’s Club
Some EDI systems

All other stores in the USA to our knowledge accept our barcode numbers.